What does the Bible mean in Jonah 3:3 when it calls Nineveh "a city of three days' journey"? One possibility is that this phrase is an idiom used to talk about a very large city. In this case, the three days should not be taken literally but as a figure of speech. Another explanation is that the city was so large that it would take three days to walk its circumferance. This particular explanation is very unlikely since we are about to see Jonah enter a day's journey into the city in verse 4. If the distance is taken to be a literal measurement of Nineveh's size, it should be taken as diameter, not circumference, since Jonah is clearly walking a day's journey into the city and not around it. The problem with interpreting it as a measure of diameter is that according to typical estimates of a day's journey in ancient times, a journey of three days would be about sixty miles, and that seems unrealistically large based on archaeological and historical data. Another explanation is that it would take Jonah three days to traverse the entire city on foot and carry out his prophetic mission. This also seems very unlikely based upon the context that Jonah begins to enter a day's journey into the city when he preaches his message. Yet another explanation is that Nineveh was three days from where Jonah was deposited on the dry land, but again, this does not fit the context. In the final analysis, the most likely explanation is that "a journey of three days" is talking about the literal distance it would take to cross the city of Nineveh, but that the suburbs of Nineveh are also being included. Although the city proper was not anything like 60 miles in diameter, the city and its surrounding villages were that size. Jonah's mission was to preach to the people of Nineveh, and that would include the people living in the suburbs as well as in the city itself.
In verse 4, Jonah begins to enter a single day's journey into the city, and he issues the proclamation that God has given him. If Nineveh is a city of three days' journey, then he is less than halfway across the city and is still far from its center. The idea here seems to be that Jonah is only in the early stages of fulfilling his mission to preach to Nineveh, and this already results in almost universal repentance from the Ninevites. Before he has even reached the middle of the city, the Ninevites are already believing God and repenting as Jonah's proclamation spreads like wildfire.
Jonah's proclamation of Nineveh's destruction does not contain any explicit instructions, and on the surface, it appears to be unconditional. However, we know from other passages that it is in God's nature to spare nations that repent, even after he pronounces their destruction (Jer. 18:7-10). We are only given five words of Jonah's proclamation in Jonah 3:4b since the Biblical author is clearly just giving a synopsis of what was preached. Jonah's preaching likely included specifics about the sins they were guilty of, as well as possibly giving more detail about their impending destruction. Nevertheless, the important thing here is that there is no invitation for the Ninevites to repent and be spared. This is why later in the chapter, the king of Nineveh is not completely sure that even their extreme repentance will save them (Jon. 3:9).
The first statement made about the Ninevites' response to Jonah's proclamation is that they believed God. This indicates a recognition on their part that Jonah was actually delivering a message from God himself. The fact that the men of Nineveh believed God is startling in light of the fact that so many other prophets throughout the Bible are disbelieved. In modern times as well, Biblical preaching is frequently disregarded, especially among the heathen. The Old Testament's economical style of storytelling may be leaving out some details that would explain why the multitudes of Nineveh believed God.
One possible explanation for the Ninevites believing Jonah's message is that he was taken more seriously due to his ordeal in the belly of the whale. Although there is no mention in the book of Jonah itself that the Ninevites were even aware of Jonah being swallowed by a whale, there is evidence from the New Testament that they knew what had happened. Luke 11:30 states that "Jonah was a sign to the Ninevites," just as Jesus' death, burial, and resurrection would be a sign to his own generation. Jonah's experience could only be a sign to the Ninevites if they knew about him being swallowed by the whale. There are a few possibilities for how they could have known this. On the one hand, there may have been witnesses to Jonah being regurgitated upon the shore. This is the most likely explanation, and it would be parallel to the witnesses of Christ's resurrection that proclaimed what they saw to the world. On the other hand, Jonah himself may have told the Ninevites what happened to him. In either case, it is very likely that the story was validated by physical damage that Jonah sustained while spending three days in the whale's belly. The book of Jonah is silent on these points, but the sign of Jonah being swallowed by a whale and living to tell the tale would have had a profound impact on the Ninevites, and it would explain their rapid conversion.